Blues and Jazz Festival
Print Design, Web Design
The Erie Art Museum’s annual Blues and Jazz Festival is the largest jazz and blues event in the Erie, Pa. region. As a sponsor for the event, PAPA Advertising sets up a tent in which they invite clients to join them. My task was to come up with a theme for their invitations and other collateral and to help organize the event within PAPA’s budget and expectations.
The invitation took the form of an all-access pass to the PAPA Hospitality Tent, which contained directions to the tent, the lineup of musicians, and information about PAPA. The greatest challenge for the mailer was finding a creative way to showcase the invitation while staying within postage regulations and reasonable price.
The turnout of clients and potential clients at the PAPA Hospitality Tent exceeded that of previous years.