Logos, Print Design


EmergyCare challenged PAPA Advertising to create a new brand identity and positioning theme that would work across the organization’s broad scope of services and reflect their team’s commitment to timely, compassionate medical response.


We had to determine how EmergyCare’s new brand identity would work with all their ambulances and medical taxis, even their helicopter. Just as important, we had to consider its application to uniforms and equipment bags as well as stationery and signage. As the graphic designer for this project, it was my duty to see these through from concept to design.


Following input from EmergyCare’s internal team, I developed initial design concepts and themes to test with an external focus group. With that input, the new brand image and positioning theme – When your health is on the line – were finalized.